Wally Krantz’s
Outside Order

Time Warner Cable

Brand identity refresh across every facet of the Time Warner Cable ecosystem, from vehicles to billing statements, on-screen guides, and sponsorship.In the early stages of the program there was a question about keeping the excellent eye & ear symbol originally created by Steff Geissbuhler for the corporate parent Time Warner (itself inspired by Armin Hoffmann’s 1955 Basel theater publicity poster), but for many years had only been in use by the cable operations.

Wally worked with Sam Becker to redraw the symbol to allow it to work in more diverse applications and paired it with a cut of the typeface Stag Sans Round to begin the foundation of an integrated and dynamic visual identity system.A new visual hierarchy and clean design sensibility was built to create everything from on-screen guides and billing statements to advertising, social media, vehicles, uniforms, events, and promotions.










































Wally Krantz’s Outside Order is based in Brooklyn, New York.
Outside Order & Friends is an independent design studio specializing in brand identity systems. Contact wally@outsideorder.com



© 2021-2026 Outside Order Inc.
Header photography © 2026 Wally Krantz.
Rotina typeface by Erik Marinovich / NuForm.
All trademarks are the property of their respective owners.