Wally Krantz's Outside Order

Graphic identity systems & design

Outside Order is the collective work designed and directed by Wally Krantz while collaborating with some of the most excellent creative and strategic thinkers around the world.

Wally is a creative director, graphic designer, and photographer making graphic brand identities, design systems, objects, and experiences He helps organizations that want to refresh, expand, or clarify the visual presentation of their brand expression.

As a creative leader and designer, Wally collaborates with strategists, writers, designers, animators, architects, composers, fabricators, and producers.

For larger programs, Wally made Outside Order & Friends, an independent design studio where he brings together a team of creative professionals selected for the unique needs of each project.

Wally lives and works in Brooklyn, New York.

Brand identity system and visual language for law firm Goulston & Storrs.

Brand identity, visual system, and design sensibility for FedEx. Still fresh after 30 years.

Lawrence Kim’s The Hours and the Times singles.
Coming soon.

Brand identity, visual system, and creative direction for Catskill Mountain Shakespeare.
Coming soon.

A brand identity, design system, and signing program for Comfort Inn & Suites.

Fleet livery design system and wayfinding for Amtrak.

Lawrence Kim The Hours and The Times LP

Brand identity and signature system for Royal Caribbean.

Brand identity and visual system, brand architecture system, launch event graphics, and animation for S&P Global.

Brand identity refresh, brand architecture and signature system, and custom typeface for The National Football League.

Tour identity and merch for The National

Identity and visual language for Magnet Forensics.

Brand identity and design system for St. George’s Society of New York. Established in 1770, SGS is one of New York’s oldest charities.

Wally Krantz’s Outside Order is based in Brooklyn, New York.

Outside Order & Friends is an independent design studio specializing in brand identity systems.

Contact wally@outsideorder.com

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