Wally Krantz’s
Outside Order


Graphic identity systems & design
Outside Order is the collective work designed and directed by Wally Krantz while collaborating with some of the most excellent creative and strategic thinkers around the world.

Wally is a creative director, graphic designer, and photographer making graphic brand identities, design systems, objects, and experiences. He works with organizations that want to refresh, expand, or clarify the graphic presentation of their brand expression. 
Working as a creative leader and hands-on designer, Wally partners with strategists, designers, writers, animators, architects, composers, fabricators, and producers.

For larger programs, Wally works as Outside Order & Friends, bringing together a team of creative professionals for the specific needs of each project.
Brand identity system and visual language for law firm Goulston & Storrs. 
Coming Soon.
Brand identity, visual system, and design sensibility for FedEx. Still fresh after 30 years.
Lawrence Kim’s The Hours and the Times singles.
Coming soon.
Brand identity, visual system, and creative direction for Catskill Mountain Shakespeare.
Coming soon.
A brand identity, design system, and signing program for Comfort Inn & Suites.
Fleet livery design system and wayfinding for Amtrak.
Brand identity and signature system for Royal Caribbean.
Brand identity and visual system, brand architecture system, launch event graphics, and animation for S&P Global. 
Brand identity refresh, brand architecture and signature system, and custom typeface for The National Football League.
Tour identity and merch for The National

Identity and visual language for Magnet Forensics.
Brand identity and design system for St. George’s Society of New York. Established in 1770, SGS is one of New York’s oldest charities.
Brand identity, design system, and typographic system for the Port Authority of New York and New Jersey‘s JFK, Newark, and LaGuardia airports.
Wally Krantz’s Outside Order is based in Brooklyn, New York.
Outside Order & Friends is an independent design studio specializing in brand identity systems. Contact wally@outsideorder.com



© 2021-2026 Outside Order Inc.
Header photography © 2026 Wally Krantz.
Rotina typeface by Erik Marinovich / NuForm.
All trademarks are the property of their respective owners.