Wally Krantz’s
Outside Order

S&P Global

Essential intelligence. 
This was the foundation for the transition from the McGraw Hill Financial name to S&P Global. A new logo, brand architecture system, and visual identity system was created that supports their constantly evolving communication needs in a way that continuously sets the bar.Essential intelligence became a foundation for all visual decisions by using essential to inform typography, color, imagery, illustration, charts, messaging, and information hierarchy.This is a system that shows what structure, clarity, and transparency can bring to a world in perpetual change.






















Wally Krantz’s Outside Order is based in Brooklyn, New York.
Outside Order & Friends is a strategic design studio making creative thinking real. Contact wk@outorinc.com



© 2021-2026 Outside Order Inc.
Header photography © 2026 Wally Krantz.
Neue Haas Grotesk typeface by Commercial Type.
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