Wally Krantz’s
Outside Order

National Football LeagueCreative direction and design by Wally with Annika Kappenstein, Bogdan Geana, Jane Boynton, and Nao Okawa at Landor.

Strategy led by Ken Runkel and Dave Gaglione at Landor.

Endzone typeface concept and design by Wally with Annika Kappenstein. Foundation characters were drawn by Annika and the full character set was extrapolated, refined, and digitized by Chester Jenkins.
Brand refresh
Visual identity system
Typeface design
Signature system
Brand guidelines

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Wally Krantz’s Outside Order is based in Brooklyn, New York.

Outside Order & Friends is an independent design studio specializing in brand identity systems. Contact wally@outsideorder.com

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© 2021-2026 Outside Order Inc.

Header photography © 2026 Wally Krantz.
Rotina typeface by Erik Marinovich / NuForm.

All trademarks are the property of their respective owners.