Wally Krantz’s
Outside Order

Japan AirlinesDesigned by Wally with Annika Kappenstein, Junji Hase, and Nao Okawa with creative direction by Richard Ford at Landor.

A collaboration between Landor’s New York and Tokyo offices.
Brand identity
Visual identity system
Brand architecture design
Vehicle livery
Signage
Guidelines
This livery and system served Japan Airlines for ten years until the 2011 merger with ANA—All Nippon Airways. The name remained Japan Airlines for the new company and the Arc of the Sun livery was retired to allow for a return to the 1958 tsurumaru crane logo.The last aircraft to carry the Arc of the Sun livery was retired in 2016.

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Wally Krantz’s Outside Order is based in Brooklyn, New York.

Outside Order & Friends is an independent design studio specializing in brand identity systems. Contact wally@outsideorder.com

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© 2021-2026 Outside Order Inc.

Header photography © 2026 Wally Krantz.
Rotina typeface by Erik Marinovich / NuForm.

All trademarks are the property of their respective owners.