Delphi Technologies
When Delphi split into two companies—the newly-named Aptiv and the redefined Delphi Technologies—two new organizations were created, one new brand, one to be evolved, each their own distinct visual sensibilities.Delphi Technologies evolved with a new emphasis on automotive powertrains and aftermarket products.
As a counterpoint to the Aptiv’s orange, a new luminous blue was selected as the primary brand color. Delphi Blue was applied to a new typographi approach with a dynamic oblique interior graphic that flexed across the visual system.
The monogram D symbol was a nod to “The D”—Detroit, Michigan—and the location of the foundation of Delphi.