Wally Krantz’s
Outside Order


Graphic identity systems & design
Outside Order is the collective work designed and directed by Wally Krantz while collaborating with some of the most excellent creative and strategic thinkers around the world.

Wally is a creative director, graphic designer, and photographer making graphic brand identities, design systems, objects, and experiences.

He helps organizations refresh, expand, and clarify the visual presentation of their brand expression. 
As a creative leader and designer, Wally works with with strategists, writers, designers, animators, architects, composers, fabricators, and producers.

For larger programs, Wally formed Outside Order & Friends, an independent design studio where he works with a team of creative professionals selected for the unique needs of each project.
Brand identity system and visual language for law firm Goulston & Storrs. 
Brand identity, visual system, and design sensibility for FedEx. Still fresh after 30 years.
Brand identity and signature system for Royal Caribbean.
Brand identity, visual system, and creative direction for Catskill Mountain Shakespeare.
Coming soon.
Brand identity refresh, brand architecture and signature system, and custom typeface for The National Football League.
A brand identity, design system, and signing program for Comfort Inn & Suites.
Fleet livery design system and wayfinding for Amtrak.

Identity and visual language for Magnet Forensics.
Brand identity, design system, and typographic system for the Port Authority of New York and New Jersey‘s JFK, Newark, and LaGuardia airports.
Lawrence Kim The Hours and The Times LP
Brand identity and visual system, brand architecture system, launch event graphics, and animation for S&P Global. 
Tour identity and merch for The National
Brand identity and design system for St. George’s Society of New York. Established in 1770, SGS is one of New York’s oldest charities.
Wally Krantz’s Outside Order is based in Brooklyn, New York.
Outside Order & Friends is an independent design studio specializing in brand identity systems. Contact wally@outsideorder.com



© 2021-2026 Outside Order Inc.
Header photography © 2026 Wally Krantz.
Rotina typeface by Erik Marinovich / NuForm.
All trademarks are the property of their respective owners.